About

EdTech PM empowering executives through online education and learning platform development. Within both academic and corporate environments, I’ve taken on a thoughtful approach in combining customer insights with user stories to influence product development. Continually curious and creative team leader recognized for bridging together people and ideas.

Basic Information
Age:
28
Email:
emmaxuxu.marshall `at` gmail.com
Address:
Cambridge, MA, U.S.A
Work Experience

August 2021 - Present

Harvard Business School Online
Associate Product Manager

  • Building a product that inspires greater interest among under-represented minority (URM) college freshmen and sophomores toward impactful management/leadership careers within corporate, nonprofit, and social enterprise settings
  • Managing the development of asynchronous modular content from fundamental business concepts used in the units of Harvard Business School’s MBA program
  • Perform market research and assess user needs to help inform product launch strategy including target market, positioning, and key benefits
  • Define and report on metrics to analyze product success and use rates

July 2018 - July 2021

Stanford University Graduate School of Business
Online Learning Manager, Executive Education

  • Program Management: Led a team of 26 in the delivery of online business courses, impacting 1000+ executive learner experiences per academic quarter
  • Instructional Tech Simulation Development: Collaborated cross-functionally with GSB's learning / UX designers and software engineers to create simulations for courses and blended programs, resulting in products that were highly experiential and enhanced learning transfer
  • Market Research & Instructional Design: Assessed market needs and evaluated customer insights, focus groups, survey data, and other market research methods to develop and iterate on instructional content, improving the learner experience and overall program recruitment and retention

January 2019 - January 2021

Project By Project
Marketing Director

  • Led an 8 person team of 100% volunteer-based communications, design and content AAPI professionals that work on the marketing and fundraising for Project by Project's annually selected beneficiary partner and promotion of the organization's Plate by Plate events

June 2016 - July 2018

Gerson Lehrman Group
Research Manager

GLG is a technology-enabled learning platform that connects top professionals with experts. More than 1,400 companies use GLG to help solve complex strategic and operational challenges, test hypotheses, gain market feedback, and seek mentorship, all within our rigorous compliance framework.

  • Partnered with Fortune 500 Hardware & Semiconductor companies to conduct primary research
  • Supported Corporate Strategy, Product Development, Marketing, R&D, and Sales teams through GLG’s professional learning platform
  • Utilized GLG’s global network of 700,000+ experts to deliver tech-enabled learning & research products
  • Tracked user adoption and activity to customize product recommendations

June 2015 - August 2015

Egon Zehnder
Summer Analyst

Egon Zehnder is a global management consulting and executive search firm. It is the world's largest privately held executive search firm and the third largest executive search and talent strategy firm globally. The firm offers services in Executive Search, Board Consulting and Leadership Strategy Services

  • Collaborated with a team of consultants and researchers to conduct executive searches across various functions and industries
  • Within the Board Practice, researched and presented to consultants and researchers key insights on Activist Shareholders to support the firm's published articles on the topic

May 2014 - July 2014

University of Rochester
Urban Fellows Program Intern

  • Researched urban and cross-cultural issues and presented my report to an audience consisting of the Mayor, City Council, community leaders, the University of Rochester’s President, Provost, and faculty

Education

2012 - 2016

Bachelor's Degree
Skidmore College

Bachelor of Arts with Honors in Government

Saratoga Springs, New York

  • 2018 - present: Active member on Skidmore Alumni Board's Diversity & Inclusion Steering Committee
  • 2016 - present: Alumni interviewer
  • 2016: Henry T. Moore Distinct Honors Award in Government
  • 2016: Skidmore Alumni Association's Candace Carlucci Award
  • 2014 - 2016: Student Representative on the Skidmore College Alumni Board
  • 2013 - 2016: Founder of and Co-President for Skidmore Women in Business
  • 2012 - 2016: Filene Music Merit Scholarship Recipient ($60,000 awarded)

2008 - 20012

High School
School of the Arts

Theatre Major

Rochester, New York